I remember the first time I heard about El Bulli. I love ice cream so of course the whole nitro ice cream thing sounded cool. And the things you could turn into "caviar" or "cotton candy". I like that folks are willing to push the envelope and while I doubt I could live on that sort of thing, it's the experience that I'd come away with and remember- good or bad.

And yeah, that's a good way of putting it. :)